MARK & METRIC

Original concepts · English-first

Small business websites
with a point of view.

Original first-screen concepts exploring how different Australian small-business categories could look, sound and guide a customer from first impression to next action.

View the conceptsRequest your direction

First-screen directions

Different businesses.
Different reasons to choose.

Each concept is limited to the main landing screen: brand cue, core message, supporting proof and primary action.

QLD / 24 HRLIC 89421
NORTHLINE
ELECTRICAL
ServicesProjectsAbout
07 3000 1188
Electrician inspecting a residential switchboard
NO-NONSENSE ELECTRICAL

ON TIME.
ON YOUR SIDE.

Clear advice, tidy work and dependable electrical service for Brisbane homes and small businesses.

GET A FIXED QUOTE ↗Brisbane + surrounds
SwitchboardsLightingRepairsSafety checks
Trade serviceConcept 01

Northline Electrical

A direct, dependable landing screen built around response, clarity and trust—not technical jargon.

  • Barlow Condensed
  • Quote-led CTA
  • Utility signage system
SPRING MENU · 2026BOOK A TABLE ↗
Seasonal vegetable plates on a warm timber restaurant table

Farm → fire → table

Late light.
Long lunch.

Produce-led plates, open-fire cooking and the easy rhythm of a neighbourhood table.

TONIGHT
5:30 — 10:00
HospitalityConcept 02

Hearth & Harvest

A warm restaurant direction balancing atmosphere, provenance and a prominent reservation action.

  • Fraunces
  • Menu-led storytelling
  • Neighbourhood warmth
stillform®
treatments   science   journal
book / 01
skin studio01 — 03
Natural skin texture beside a clear skincare vessel
evidence-led care / no hard sell

skin,
not filters.

Considered treatments, clear guidance and a plan designed around your skin—not a trend cycle.

start with a consultation ↗30 min · new clients welcome
01

qualified clinicians

02

clear treatment plans

Beauty and wellnessConcept 03

Stillform Skin Studio

A contemporary clinical direction that feels personal and confident without familiar blush-and-serif beauty clichés.

  • Manrope
  • Clinical clarity
  • Younger editorial voice
TIDE
+ TIMBER
StaysField notesOur coast
MENU +
27°SSunshine Coast / QLD
Timber beach house in native Sunshine Coast vegetation
COASTAL HOUSES FOR UNHURRIED DAYS

BREATHE
OUT.

Stay close to the water, far from the schedule.

AccommodationConcept 04

Tide & Timber Stays

A vivid destination-first direction with the booking controls placed directly inside the first screen.

  • Space Grotesk
  • Booking utility
  • Queensland colour story
LEDGERLY_
01 SERVICES   02 INDUSTRIES   03 NOTES
OPEN FOR FY27
Editorial illustration of business charts, a calculator and planning notes
ACCOUNTING / ADVISORY / DECISION SUPPORT

YOUR NUMBERS.
WITHOUT THE NOISE.

Plain-English advice for business owners making the next call.

START A CONVERSATION [↗]
CASH FLOW VISIBLETAX PLANNEDGROWTH MODELLEDADVICE HUMAN
Professional servicesConcept 05

Ledgerly Advisory

A rigorous information-grid direction that makes analytical expertise feel direct, transparent and useful.

  • IBM Plex Mono
  • Data-grid authority
  • Plain-English promise
AUSTRALIAN OBJECTS / VOL. 06WATTLE & WAREBAG (0)
THE DAILY EDIT / 26 OBJECTS

Keep less.
Choose well.

Useful Australian objects with a maker, a material and a reason to last.

EXPLORE THE EDITFree shipping over $150
ISSUE / 06
Australian ceramics, timber homewares, wool and wattle
06CLAY / WOOL / TIMBER
MADE CLOSE TO HOMEREPAIR OVER REPLACENOTHING JUST FOR SHOW
Retail and ecommerceConcept 06

Wattle & Ware

A catalogue-inspired retail direction that uses selection, provenance and restraint as the brand promise.

  • Cormorant Garamond
  • Editorial catalogue
  • Maker-led positioning

A direction for your business

Need something built from your real offer?

Share your industry, customer, location and the action the landing page should generate. We will recommend a suitable scope in writing.

Send a written brief