Small brand & website studio · written-first · Australia-focused

Clear brands and websites.
Clear responsibility.

MARK & METRIC is a two-person, family-run studio helping Australian small businesses build a focused identity and a credible, mobile-ready online home.

Introduce your business View concept screens

Why MARK & METRIC

A good website needs an impression and a purpose.

MARK is the impression a business leaves: its message, visual character and customer experience.

METRIC is the useful action the website is designed to support: an enquiry, quote request, booking or call.

The studio brings both sides into one focused website service, so visual design is never separated from the business job the page needs to do.

How the studio works

Small by design.
Clear about responsibility.

One project lead coordinates the client relationship, with strategy and technical support added where needed.

Primary delivery

Client and project lead

Coordinates the brief, content, approvals and delivery flow. This keeps communication direct and gives the client one accountable project path.

Written client communication
Content and asset coordination
Schedule and approval checkpoints
Launch and ongoing-care organisation

Business and technical support

Business & website strategy

Supports business diagnosis, page strategy, coding, technical review and search optimisation within the agreed website scope.

Small-business and management strategy
Website and customer-journey planning
Website implementation and technical review
Technical SEO and measurement foundations

Strategy and data partner

Minwoo Kim

Commercial judgment for small businesses—before design decisions become expensive.

This role supports project delivery with business diagnosis, positioning, digital marketing, technical review and measurement. The experience combines hands-on consulting with commercial roles in consumer healthcare and B2B sales.

100+businesses advised on marketing in South Korea

10+ yearsacross business, marketing and consulting roles

10+public and startup-support organisations served

Research + datapublished research and postgraduate data-science study

Selected credentials

Practice, teaching and research—brought into the work when useful.

Korean national qualification: Management Consultant (Marketing)A specialist credential focused on diagnosing and improving small and medium business management.
Postgraduate business and data studyMaster's degree in Business Administration, PhD coursework completed in Management Consulting, and a current Master's program in Data Science.
Former university lecturerTaught practical marketing and agricultural price analysis during 2024–2025.
Published business researchCorresponding author of a 2022 paper in the SSCI-indexed journal Behavioral Sciences, examining advice-seeking and task crafting in ambiguous roles.

These credentials and figures reflect professional work completed in South Korea. MARK & METRIC remains a Korea-based remote studio serving Australian businesses.

Remote working model

Korea-based.
Focused on Australian small business.

The studio serves Australian businesses remotely through written communication, documented approvals and practical time-zone overlap.

We do not claim an Australian office, local address or in-person coverage. Scope, ownership and third-party responsibilities are confirmed before work begins.

Operating principles

Clear work creates better work.

Write it down

Requirements, decisions and approvals should be easy to revisit instead of disappearing into a call.

Keep ownership clear

Domains, hosting accounts and website files should remain under client control.

Show the boundary

Scope, exclusions, external fees and responsibilities are confirmed before production begins.

Measure honestly

No invented results, guaranteed rankings or revenue promises. Recommendations follow the evidence available.

Working together

What the remote model means.

Do you have an Australian office?

No. MARK & METRIC is operated from South Korea and serves Australia remotely. The studio does not claim a local address or office.

Does a project require spoken English meetings?

No. The default process uses a structured brief, email and written project chat. This also creates a clearer record for feedback and approvals.

Who will manage my project?

One project lead handles client communication and coordination. Strategy, technical review and measurement support are added within the agreed scope.

Can you work with an Australian photographer or printer?

Yes, where the project needs local production and a suitable supplier is selected by the client or agreed in scope. Third-party costs and responsibilities remain separate.

Do you only work with Australian businesses?

Australia is the focus of this website and service offer, but suitable remote projects from other markets may also be considered.